This week, renowned concept designer Antonio De Rosa was shocked to receive an unexpected email from Apple’s lawyers. Apple claimed that some of De Rosa’s concept designs were overly realistic, potentially causing confusion among consumers. Here are those designs…
Apple Politely Warns Concept Designer for Creating Ultra-Realistic iPhone Images
Apple’s lawyers sent an email to De Rosa, warning him that some of the concept designs he shared on his social media accounts were so realistic that they could be mistaken for actual Apple products. While Apple appreciated De Rosa’s creativity, they also requested that some of the designs be altered.
When De Rosa first received the email, he thought it was a joke. However, a subsequent phone call with Apple’s lawyers made it clear that the matter was serious. The lawyers politely asked De Rosa to make certain designs less realistic.
Apple taking such a serious step with an independent concept designer was met with some surprise. De Rosa responded positively to Apple’s request, stating that he would review his designs. He also mentioned that the Apple lawyers were very friendly and that the process was not handled in a harsh manner.
Industry experts believe that Apple’s approach may be driven by a desire to avoid potential negative media backlash. Companies like Apple are particularly sensitive about how they handle policies related to concept designers, as mishandling such situations could harm their public image.
As of now, it’s unclear exactly which designs Apple requested to be altered. However, De Rosa is particularly known for his popular concept designs of the foldable iPhone Air and iPhone 15 Pro Max. The foldable iPhone Air concept, in particular, has been the subject of rumors suggesting that Apple might be working on a similar device.
What do you think about Apple’s stance? Is the company right to be so meticulous? Share your thoughts in the comments below.
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